Website Tune-up

Upgrade your studio and your income by adding gamification to your business website.

What is Gamification

Gamification refers to the application of game mechanics — using points, badges and leaderboards — to everyday activities, with the goal of nudging people’s (students and instructors) behavior.

For ballroom and other types of dance studios, this concept is ideal. The key to any successful school is providing students with reasons to learn. It’s important to offer tangible rewards and earned levels. These incentives encourage people to spend time, energy, and money.

Weekly and monthly challenges for individuals or couples, along with challenges for teams. Keeping your studio active and making money more hours out of the week.

Owners have a lease and are paying for all 168 hours in a week. Yet, they often are only open for 60 to 72 of those 168 hours. Then while we are open, we usually are not busy each of those hours.

This is why having a ballroom dance studio can be so difficult to make successful. Now, there are new and progressive ideas that can make your business much more active.

Gamification of your studio and website is helping schools triple their student body and income. The BBS Full-Service Plus business model is ideal for many reasons. It combines normal studio’s activities with a game-like atmosphere through Dance-Challenges.

An example of a basic challenge:

The Weekly Lesson Challenge –

1 Lesson = 1 Glass Slipper

2 Lessons = 5 Glass Slipper = prizes: Shoe brush, 1-Tier 1 Hair accessory, 1 studio note pad

3 Lessons = 15 Glass Slipper = prizes:

4 Lessons = 30 Glass Slipper = prizes:

5+ Lessons = 50 Glass Slipper = prizes: 1 Group Lesson, 1 private shared floor time, 1 pair of tier 2 dance shoes.

Above is just an example. The prizes can be anything you would want. I used slippers as my token, but it can be anything.

The number of slippers a person has is recorded on your website. Each student and instructor should have their own account.

Let students use their tokens like money. Allowing them to trade them in for retail tangible items or even group and private lessons.

Challenges compliment lessons. They inspire, enhance, and make learning to dance a whole lot of fun!

The next thing is to overhaul your website. This is an expensive addition to your studio, but it will also put