The most important sales procedure you have.
How important is the Introductory Offer?
The Introductory Offer a ballroom dance studio uses for first-time customers can make or break a studio. If each of your instructors are playing it by ear without a procedure, this can make managing difficult.
Procedures allow a person to articulate their thoughts more clearly; they are not to trick people into buying something they do not want, instead, they are used to help the customer make an informed and sound decision.
Amazing Dance Solutions designed a pressure-free Introductory Offer that is successful with an 85% proven track record over 12 years. Because there is no pressure to buy, I had zero refunds.
(The handful of refunds I had in my 12 years, were not after the Intro Offer, but to an active student that had to move due to a military transfer.)
When you think about it, the customer calls us because they want to learn to dance. Therefore, if we lose them as a student; an active member of our studio, then it is our fault.
What should your new student experience when taking their first lesson:
- Pressure-Free Lesson
- Stress-Free Lesson
- Learning to social dance is an achievable goal
- Learning to social dance is an affordable goal
ADS Intro Offer uses a point and purpose system to teach instructors how to sell without feeling like high-pressure used-car salespeople.
For example, the first point of the intro offer is the “Meet & Greet” the purpose is to Take Control of the Lesson.
This is done by saying to the new student, “Hello, student’s name, I see you are a beginner and never have had dance lessons before, is that correct?
They answer and the instructor comes back with, “That’s fabulous, I love working with beginners!”
Instantly, the instructor is the expert, and the student is ready to listen.
Ballroom Business Solutions’ Introductory Offer not only works but I guarantee it!
Even if this is the only procedure you take home with you, I ensure you that if used properly it will impress you.
Your staff will love it too because there is no pressure. They will appear professional and have an easy time convincing their new student that learning to dance is a fun and attainable goal.
Amazing Dance Solutions 