Amazing Dance Solutions’ Business Plan

Amazing Dance Solutions

A Business Resource Center, Consulting Team, and Online Training Service

for Ballroom Dance Studios

& Private Lesson Guarantee

for Students

🧱 Business Plan:

Amazing Dance Solutions – An Idea Based on Trust and Transparency for Ballroom Dance Studios

1. Executive Summary

Amazing Dance Solutions is a premium consulting membership platform for ballroom dance studios. We provide studio owners with access to pressure-free sales procedures, innovative revenue formats, online staff training, and the industry’s first prepaid lesson safety net:

The Private Lesson Guarantee

Our mission is to elevate trust, retention, and profitability across the ballroom industry.

2. Problem & Opportunity

Problem:

Most studios rely on prepaid lesson models without safeguards.
Closures leave students financially and emotionally burned.
Studio owners lack access to modern, scalable business systems.
There is no centralized infrastructure for trust, training, or protection.

Opportunity:

Create the first membership-based consulting platform that combines operational excellence with reputational security.
First Lesson Guarantee service in the industry
Virtually no competition

3. Solution

A tiered membership program offering:

Fix the oldest problem in the industry with a Private Lesson Guarantee (student protection)
Pressure-Free Studio Procedures (sales & onboarding)
Revenue Innovation Toolkit (upsells, gamification, premier showcase formats, retention, free classes)
Online Staff Training (onboarding, sales procedure training, how to retain students)
Gamification Techniques to inspire, excite, and motivate students to learn and stay active
Studio Brand Certification (earn trust badges + marketing assets)

4. Target Market

Independent, adult-oriented ballroom dance studios (U.S. & Canada)
Studios with 2–10 instructors and $250K–$2M annual revenue
Owners seeking differentiation, retention, and long-term growth

5. Business Model

Optional add-ons: legal templates, CRM integrations, launch campaigns

6. Go-to-Market Strategy

Direct outreach to studio owners via industry events and associations
Referral program for early adopters
Webinars and case studies showcasing studio success
Strategic partnerships with dancewear brands and booking platforms

7. Competitive Advantage

First to market with a trust-backed guarantee
Deep industry insight and brand positioning
Elegant, non-pushy sales systems tailored for adult clientele
Scalable, repeatable consulting model with high retention potential

8. Financial Projections (Year 1–3)

Year 1: 50 studios → $250K ARR
Year 2: 200 studios → $1.2M ARR
Year 3: 500 studios + adjacent markets → $3M+ ARR

9. Team

Led by Mikel Feilen, a visionary founder with deep expertise in branding, messaging, and understanding the ballroom market. Supported by legal, operational, and instructional design advisors they are taking the industry to the next level of business elegance.

10. Next Steps

Finalize membership tiers and onboarding flow
Launch pilot with 5–10 studios
Secure early-stage funding or strategic partners
Build out training portal and certification assets

Our vision is to bring together independent ballroom dance studios into a trusted, collaborative network—united by a shared standard of excellence. Amazing Dance Solutions serves as their central hub for proven sales strategies, innovative revenue growth ideas, event planning resources, and reputational protection. By offering a safety net for students’ prepaid lessons, we empower studio owners to build thriving businesses grounded in trust, professionalism, and long-term success.

Amazing Dance Solutions Investors Presentation.pptx

Amazing Dance Solutions’ Business Plan