A systemized wedding procedure will ensure sales and satisfy customers.
As procedures go, this is one of the easiest. – H Mikel Feilen
Wedding couples come to ballroom studios every day, but not to become proficient in the art of social dancing but to learn one dance well enough to impress friends and family at their wedding reception.
They also want to have this magical moment on video. Having the “Cutting of the Cake” or a toast by a drunk relative recorded is never as memorable as their romantic Wedding Dance.
We, as a studio, want to ensure that this moment will last forever and that we have the means to make it possible.
With this procedure, you will achieve that, and an incredible success rate in sales and customer satisfaction. The reason this procedure is so successful is that it is simple. It is easy for the couple to learn and for the instructor to teach.
The best part is that this procedure is FREE!
The Wedding Package Procedure
The procedure is short, usually designed for a free 30-minute presentation.
If your Wedding Package is priced right, you will not have a problem selling it. Your new students will see the amazing method used and realize this is an attainable goal for them.
Wedding Packages are not the bread and butter of a dance studio; however, they do provide a small revenue source that can possibly result in acquiring:
- Two new long-term students
- New students from referrals
- Good public relations for your business
The Wedding Package procedure is a 3-step approach to choreography that is easy and logical. Regardless of the song or dance, this method works.
Here is the three-step approach that will make your couple’s special event amazing.
- The WOW! Step
- Make Mom Cry Step
- The Escape Step
When I teach a wedding couple, I begin by telling them how much I enjoy working with wedding couples. I assure them that this will be fun and easy. Then I explain why this is going to be the hit of the reception.
Here is a basic mock:
First, I look at the new student form they just filled out to see their names. When I introduce myself, I use only first names.
You: “Hello, their names, I’m ______, I will be working with you today. So, you two are about to get married. That is wonderful! I love working with wedding couples; we always have so much fun.
At this point, you want to begin gathering all the information you will need.
You: “So, when is the big day?” (Wait for an answer before asking the next question.) You: “Do you have a song picked out yet?”
If they do, you can tell them what dance fits with their choice. If not, you can help them pick one out, possibly. Normally, couples have their special song.
If they have a song and whatever it is, I always like to show them the basics of the dance. This helps them get an idea of what they are about to learn.
Next, I explain the 3-step approach that will make learning their routine easy and impressive.
You: “The method we are going to use to ensure that your Wedding Dance is a success is a combination of three steps:
- The WOW! Step
- The Make Mom Cry Step
- The Escape Step
The steps’ names alone sound fun. I always get a smile from my students when I mention them, and they seem to relax a bit more.
You will never be able to teach them hardcore technique or advanced styling in such a short amount of time. So, why try?
Yet, you can easily fool a group of non-dancers with this method.
Now, I explain each step and how easy they are to learn and use.
You: “The WOW! Step is an impressive element we can use to show off the new bride. It’s always easy to learn and makes the bride feel like a star. Then the Make-Mom-Cry Step is usually a romantic dip and a kiss that makes the moms in the crowd say, “Isn’t she beautiful, that’s my little girl”. The Escape Step is for the groom, and it means just that! If for some reason you need this routine to be over, we have a way to help you leave the floor gracefully, and with class. These elements are woven into the routine of simple patterns, easy to dance and remember.”
This is when you look at the groom and explain how the Escape Step works.
You: “We are going to end the dance before the music ends because a routine that is too long loses its charm, regardless of the dancers or the occasion. So, what you are going to do before the wedding dance begins is to tell the DJ that when you go down to one knee and kiss your bride’s hand, to fade the music. This clever ending means that if you have hit a point where you either forgot everything or just need another drink, you can use this ending at will. Clever, don’t you think?
I have never seen a groom dislike this step. Even the bride thinks it is brilliant to have a stylish way to end their routine.
Using this method, I have never lost a wedding package sale. The only reasons serious couples would not continue are:
- Cost is too high
- Does not seem like an attainable goal in the amount of time before the wedding
- Don’t like the instructor
This procedure is free; therefore, try it and see if it works for you. If it doesn’t, you are free to contact me, the CEO of Amazing Dance Solutions, for any free advice.
I believe 100% in this gem of a procedure. In my 50 years of teaching, managing, and owning, this is one of my most successful procedures to date.
Amazing Dance Solutions 