Our Amazing Mission

The word TRUST on a wooden dance floor in a ballroom dance studio. The word is made of glass and is transparent.

“A student shows up for their lesson—one of many already paid for. But the doors are locked. The studio is closed. No warning. No refund. Dozens of lessons remain on the books—and thousands of dollars are gone.”

💼 How it All Began – Amazing Dance SolutionsMission


1️⃣ The Unspoken Problem

“A client arrives at their studio—ready for a lesson they booked weeks ago and paid thousands for. But the doors are locked. The website’s gone. The phone is no longer in service. There’s no refund, no resolution—just silence.”

  • This isn’t rare. It happens more than most studio owners care to admit.
  • Ballroom instruction is a luxury service. However, the infrastructure behind it is fragile.

2️⃣ Big, Affluent, Exposed

“The U.S. ballroom industry brings in billions each year—most of it through prepaid private lesson packages. A single student may spend $10K–$30K in a year. And yet, there’s no safety net when things go wrong.”

  • 10,000+ adult-focused ballroom dance studios
  • Most depend on prepaid lesson models
  • No existing consumer protections like insurance or bonding

3️⃣ The Void – A Crippling Flaw in the Business Model

“When studios shut down—whether due to financial collapse, mismanagement, or ownership changes—students are left without recourse. Years of trust, reputation, and community vanish overnight.”

  • The result? Bad press, legal complaints, loss of confidence in the industry
  • For the student: frustration and financial loss
  • For the next studio they walk into: hesitation and skepticism

4️⃣ The Solution – The Private Lesson Guarantee

“Amazing Dance Solutions offers the *Private Lesson Guarantee: a branded, trust-backed protection service that refunds prepaid lessons if a studio closes unexpectedly. Think of it as peace of mind built into every contract.”

*The Private Lesson Guarantee does not replace a studio’s refund policy. It protects students from unexpected studio closures.

  • Elegant, invisible protection for students
  • Studios earn trust before the first lesson
  • Protects their name and their business

5️⃣ How It Works – Simple, Seamless, & Scalable.

  • Studios enroll in a VIP Membership to activate the Private Lesson Guarantee
  • Clients are notified of the guarantee at time of purchase
  • If the studio closes, we step in and honor the unused portion through lesson transfer to another participating studio or a full refund of the unused portion of lessons
  • Studios’ VIP Subscriptions, includes ADS business products, online training, and unlimited consultations.
  • VIP Owner Memberships also includes the Private Lesson Guarantee for its studios customers
  • Studios keep an amount in an escrow account based on active students and monthly fees. (Refundable after 3 years)
  • Students can subscribe to ADS for discounts on trips, cruises, and competitions
  • Studios will receive a portion of each membership paid monthly that can help offset their monthly fees
  • No complex tech integrations
  • No disruptions to operations
  • Fully brandable, certification-ready

6️⃣ Revenue & Model

“We operate on a two-tier system: monthly subscription fees and tiered prepaid revenue coverage. Our margins are strong, the operational lift is light, and studios view us as a marketing asset—not just overhead.”

  • Options for integration into CRM/booking tools
  • Expansion-ready for business that offer prepaid tutoring, coaching, and fitness programs

7️⃣ Market Opportunity

“This is a $5.4B+ industry that’s never had a trust layer. The need has always existed—but the infrastructure hasn’t. We’re first to market with a frictionless, reputationally valuable solution.”

  • Early traction with studio partners
  • Licensing and white-label interest already emerging

8️⃣ Vision & Expansion

“Dance is just the beginning. Our guarantee model is format-agnostic. Prepaid classes for tutoring, music instruction, martial arts, personal coaching—any industry that can use our safeguard for their customers.

  • Near-term: dominate the independent ballroom studio space
  • Long-term: power consumer confidence across learning and growth sectors

9️⃣ Team & Traction

“Led by ballroom veterans and backed by legal and operational advisors, we bring deep understanding of the student–studio relationship and the vulnerabilities within it.”

  • Beta studios enrolled
  • Legal framework vetted and ready
  • Brand positioning already resonating across industry platforms

🔟 Ask & Use of Funds

“We’re raising $5 million to increase enrollment, develop a strong platform, and bring the Private Lesson Guarantee to national awareness. Our goal is not just revenue—it’s about changing the industry.”

  • Funds will support onboarding, studio education, legal support, and brand amplification

🌟 Closing: Rebuilding Trust Where It Matters

“Amazing Dance Solutions protects more than private lessons —we protect reputations, relationships, and results. We’re creating the infrastructure that ballroom instruction has always needed—but never had.”

We invite you to help us build it—with integrity, elegance, and impact.


Photo: Headshot of Mikel Feilen

Dream Big!

H. Mikel Feilen